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Three Concepts Email Marketers Can Learn from the NFL and Fantasy Football
I watch football. A lot of football. And with the football comes the requisite participation in fantasy football leagues. My fanaticism for football and the passion for fantasy football got me thinking...
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Fantasy Football and the Fan Dilemma
Today, I’m going to talk about the dilemma every true NFL fan faces: The Fantasy Football Dilemma I’m a huge Washington Redskins fan. I’m also in two fantasy football leagues. Fantasy football makes...
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An Excellent Email Marketing Adventure
One of the most defining movies of my childhood was “Bill and Ted’s Excellent Adventure.” I’m not ashamed to admit this–in fact, I’m proud of the fact that this movie got me interested in both music...
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The Unchanged State of Cable News
I wrote this original short post about three and a half years ago. It’s sad that only has cable news not really changed, but in many cases, it has only gotten worse. In fact, research proves it. Here’s...
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The Illusion of Control
I frequently listen to The Nerdist podcast. Between being able to nerd out along with the hosts of the podcast and listen to great guests get into truly deep discussions about their history and...
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Your Website Matters for Email Marketing
The other day, my boss asked me point-blank, “How much do you think email could move the needle on its own in terms of our conversion?” I thought about it for a second, then floored him with this...
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Email Snob Interview: John Caldwell
Three years ago, I launched a series of interviews with a group of email industry folks I called “The Email Snobs.” With the blog crash a few months ago, the Email Snob Interview series was “lost” but...
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Email Snob Interview: Jordan Cohen
In another blast from the past, here is my interview from March 19, 2010, with my email marketing brother from another mother, Jordan Cohen, now Vice President of Marketing at Movable Ink....
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Go East, Young Man
Today is my last day at Western Governors University… again. The last 14 months have been an enlightening and fruitful journey rife with success, failure, knowledge building, stress, and insanity. I am...
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Midnight Meditations: Burning Bushes
Back in college, I went through an incredibly spiritual and religious renaissance of sorts. I started my freshman year as a non-practicing Jew, and left it as a devout (yet incredibly reasonable)...
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The Hour of Welcome: Why Speed to Inbox Matters
It’s too bad Murphy wasn’t alive to have foreseen his accuracy in predicting what happens when multiple technologies try to communicate with one another. Case in point: In my last week at WGU, the...
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All the Email Snob Interviews You Can Handle
As many of you know, several months ago, this blog crashed out. The backup I had set in place didn’t work properly, so I was forced to gather up as much of the blog as I could from the Wayback Machine....
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The Trigenarian Complication
This photo to the right is of the canvas I’ve had on my office wall for the past couple of years. Seems appropriate given the circumstances. A couple of weeks ago, I turned 30. And I’m still not quite...
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Coming Off Hiatus
The paperwork is done. It’s official. I’ll be rejoining the ranks of employment. After a three-month “sabbatical,” I’m excited to announce that, on September 16th, I’ll be rejoining Inbox Group as Vice...
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The Mo Gets Personal
There are thousands of diseases and an equal number of causes devoted to ending them. With all of these causes out there, how do you decide which one(s) to support? Ultimately, in my experience,...
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Three Words for 2014
At this time every year, I read several of these types of posts where three words are chosen as a summation of what individuals want to “work actionably on changing/improving in the coming year.”...
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Does Your Email Marketing Smell?
This is more of a question-for-you post than me-telling-you-how-it-is post: I’ve been very slowly reading Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (affiliate link)...
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Quick Take: Credibility
In light of tonight’s debate between Bill Nye and Ken Ham on evolution and creationism, I thought of this quote from Man of the Year: If everything seems credible then nothing seems credible. You know,...
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Five Years of Email Marketing
As I’m sure most of you saw a few weeks ago, Facebook turned 10. In celebration, they released “Lookback” videos. During mine, I was told I joined Facebook in 2004. It is hard to believe I’ve been a...
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Coming Soon: Baby Cohen #2
Once more unto the breach! Yes, that’s right. The wife is pregnant with our second child. Due in September. I guess it’s time to “daddy blog” again. The kiddo has been informed–and has thusly informed...
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